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商品編號： 9-399-007 出版日期： 1998/07/07 作者姓名： Bartlett, Christopher A.;O''Connell, Jamie 商品類別： General management 商品規格： 23p 再版日期： 2001/12/17 地域： California;Hong Kong SAR;Philippines 產業： Restaurants and food service industry 個案年度： 1987 - 1997
商品敘述：
Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee''s six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.
涵蓋領域：
Business expansion;Strategy execution;Employee incentives;International business;Marketing management;Multinational corporations;Organizational change
相關資料：
Video Supplement, (9-300-501), 15p, by Christopher A. Bartlett;Case Teaching Note, (5-399-146), 13p, by Christopher A. Bartlett;Spreadsheet Supplement, (XLS177), 0p, by Christopher A. Bartlett, Jamie O''Connell
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